混合極簡與潮流的洗練品味：日本小眾香氛護理品牌 retaW
說到近年歐美崛起的新興香氛品牌，那麼絕對就是以極簡質感風格著名的Byredo了，獨特個性的香調帶來最時尚摩登的氣息。而在日本，也有一個與Byredo同樣充滿時尚調性的香氛品牌——retaW，帶點街頭潮流的風味，又有低調的簡約質感，喜歡小眾香氛的人千萬不要錯過了。
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retaW store Harajuku, official opened. 4-26-22 Jingumae, Shibuya-ku, Tokyo. #retaW #retaWtokyo #retawstoreharajuku
A post shared by retaW official (@retawtokyo) on Sep 9, 2016 at 9:35pm PDT
retaW
於2008 年創立的小衆香氛品牌 retaW ，其幕後推手正是有著「潮流教父」之稱的藤原浩，他將自己發跡自原宿的潮流品味融入香氛，品牌名字取自「Water」的反寫，以「被香氛包圍的生活風格」為提案，打造一系列洗練低調的居家護理香氛產品。
retaW以無性別區分的香調為基礎，推出沐浴乳、身體乳、蠟燭香氛等基本產品，後來更有牛仔褲除臭劑、球鞋除臭劑、車內芳香片等，紮實地將風格香氛一一注入生活各處細節中。
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Fragrance room spray. #retaW #retaWtokyo #retawstoreharajuku
A post shared by retaW official (@retawtokyo) on Sep 18, 2016 at 8:34pm PDT
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Fragrance Body Shampoo BARNEY* #retaW #retaWtokyo
A post shared by retaW official (@retawtokyo) on Jul 20, 2018 at 9:28pm PDT
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Perfumes. #retaW #retaWtokyo #retaWstoreHarajuku
A post shared by retaW official (@retawtokyo) on Jan 13, 2017 at 7:56pm PST
取自生活周遭的香味靈感
retaW 的香味靈感取自於生活周遭，從百合、香草的花草香調，到海洋、青苔的大自然風味，還有以紅酒、香檳、橄欖發想的香味，都顯露了品牌的獨特個性，加上簡約、一目了然的包裝風格，漸漸在日本香氛品牌占下了一席之地。
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Fragrance Hair Water. #retaW #retaWtokyo
A post shared by retaW official (@retawtokyo) on Jun 8, 2018 at 8:05pm PDT
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Fragrance Body Cream. #retaW #retaWtokyo #retaWstoreHARAJUKU #retaWstoreTSUBAME
A post shared by retaW official (@retawtokyo) on Feb 13, 2018 at 7:12pm PST
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NATURAL MYSTIC* A mysterious, spicy scent with patchouli and vanilla. #retaW #retaWtokyo
A post shared by retaW official (@retawtokyo) on Jun 28, 2016 at 10:00pm PDT
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Fragrance Candle ALLEN* black. #retaW #retaWtokyo #retaWstoreHarajuku
A post shared by retaW official (@retawtokyo) on Dec 24, 2016 at 7:05pm PST
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retaW // Fragrance Fabric Liquid / EVELYN*. #retaw #retawtokyo
A post shared by retaW official (@retawtokyo) on Apr 2, 2015 at 10:12pm PDT
https://www.instagram.com/p/BTu86nWgZ29/?taken-by=retawtokyo
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ALLEN* for home occasions. #retaW #retaWtokyo
A post shared by retaW official (@retawtokyo) on May 11, 2016 at 2:02am PDT
以聯名合作及新嘗試拓展能見度
而retaW更積極的與外界聯名合作，透過許多日本潮流服飾品牌拓展品牌能見度。另外他們也不斷做出新嘗試，例如之前相當受歡迎的Fragrance Car Tag 車用香芬片，近日則將推出名為”Porta Fragrance”全新膠囊香水系列，將品牌經典的”Evelyn”、”Barney”、”Allen”、 “Natural Mystic” 四種香調，濃縮成獨特的膠囊小包裝，十分方便攜帶，每盒共有16小包，非常適合旅遊在外時選用。
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Fragrance Car Tag #retaW #retaWtokyo
A post shared by retaW official (@retawtokyo) on Aug 18, 2017 at 8:16pm PDT
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retaW // Fragrance Car Tag / ALLEN*, EVELYN*, BARNEY*, ISLEY* #retaw #retawtokyo
A post shared by retaW official (@retawtokyo) on Aug 23, 2015 at 10:01pm PDT
https://www.instagram.com/p/BlfX-1Pg7BF/?tagged=retaw
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@retawtokyo launches a new line of portable hard cream perfume called Porta Fragrance , and it's a perfect travel essential. ✈️ ••• #retaw #hypelife #lifestyle #sneakerhead #perfume #fragrance #travel #essentials #design #platinum #hypebeast
A post shared by Platinum™ (@platinumwebzine) on Jul 22, 2018 at 4:23am PDT
還在找一款不撞香的香水，不妨試試來自日本的retaW吧。
Cover via : retawtokyo
Cover Art Design : Chara